TopGear Review Nissan JUKE: GO YOUR OWN WAY

The Mini Countryman and Nissan Juke offer a sparky alternative to standard hatchbacks. Time for a face-off.  

The day after I drive these two cars in Germany, I'm cycling through central London, alongside a guy in his mid-20s on a fixed-wheel narrow-bars push bike with a skateboard strapped to his back. Holy cow, he couldn't be more urban-lifestyle if he tried. No doubt three years ago, back when the Juke and Countryman were in the bubble-up phase, Nissan and Mini marketing types wrote entire target-demographics Powerpoints about this very individual.  

On the face of it though, for the car makers to zero-in on him is commercial suicide because he represents such a tiny number of potential buyers. For a start there are so few of him around, and anyway - though he's obviously OK about dropping a grand on a bike - he looked like he'd regard a £20,000 smallish hatch as the worst sort of ripoffnomics.

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